The Popularity of Bottled Water

  Environmental Impact of Bottled Water: The Popularity of Bottled Water 

A book called 'Bottlemania' by Elizabeth Royte states: 

"Twenty years ago bottled water was a niche market, and the United States had no large-scale water-bottling industry"

"Between 1990 and 1997 U.S. sales of bottled water shot from $115million to $4 billion, boosted by public health messages against obesity, by multi-million dollar ad campaigns that emphasized the perceived health benefits of bottled water"

Healthy? Pure? Natural?

The bottled water industry uses words like this to target the health enthusiasts, the athletes the new parents and more.

The industry gained celebrity endorsers and large organizations such as the Red Cross.

The amount of water excavated by bottled water companies is not only risking the safety of our natural water resources but also impacting the wild life and environment in which the water is being extracted

As we can see from the data this is not only a problem happening in the United States, this is a global problem

Though the U.S. is the leading benefactor of bottled water other countries follow closely behind and the world total is presents staggering numbers